The Next Chapter
Formulating the approach for the redevelopment of Hoog Catharijne, that has covered circulation, layout, retail and leisure content, event spaces and communication.
This involved many work sessions with the project team which culminated in the production of ‘The Big Picture’ which tells and explains the story of the next chapter in the life of Hoog Catharijne. This has been presented by us to the main board of Corio, who have endorsed the approach and our following this route.
New Hoog Catharijne
Utrecht, The Netherlands
Client:
Corio
Discipline:
Transformation, re-branding, re-positioning
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