15 July, 2014 ideahouse

MODEFABRIEK @ Amsterdam RAI, The Summer Edition

The 2014 event, held over two days is an opportunity for the fashion industry to showcase new trends, ideas and products. With a theme like the ‘Retail Future Home’ an interactive exhibition that featured visualisations, taste experiences, product sourcing and new developments in retail, it focused on the idea of Home Grown. Promising newcomers were highlighted for attention by the visitor and the taste experience was complemented by a Food court, that offered new directions in food and drinks, including ‘Fountain of Youth’, 100% natural, fresh, young coconut water. Fashion, Taste and Expression, as always, form the REAL experience.

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Experience value: 10

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