Every time the World Cup comes around sponsors invest vast sums in national teams, hoping their success will promote the brand. This is the special fan kit that NIKEFOOTBALL produced to promote the England team, as we all know the team didn’t perform. The result will be in a few weeks this product will be in the bargain bins. Luckily, Nike have invested in other teams, a wise move, so when the winner of the World Cup final is announced they will have something to celebrate and see a return on their investment.

Experience value: predictable

Field’s market is a simple, well implemented outlet area within Field’s shopping centre,Copenhagen. This is the largest shopping centre in Scandinavia.

The point of interest with this market, is the fact that the brands profiled, are available in the mono brand stores, elsewhere in the centre. Covering the fully glazed shopfronts works well, allowing both the brand offer and identity to stand out.

Experience value: REWARDING

Located on the Stroget, the main shopping street in the centre of Copenhagen, is Hotel Chocolat Cocoa Bar-Cafe. Opened in late 2012 the store offers the consumer the opportunity to experience the whole process of producing diverse cocoa to chocolate products. Roast+Conch cafe serves cocoa drinks and cakes, alongside the chance to sample coffee versus cocoa at the bar.

Following the success of this concept,two more stores will open this summer. Further a field, Hotel Chocolat will open their first store at the end of this year in Hong Kong.

Experience value: 8